Instagram has released new analytics features for content creators, making it easier to see which of their posts are effective and why. Meta says that this update will allow creators to see user activity, such as what time of day and what type of engagement their posts are getting.
Instagram New Feature Updates
Now, the ‘Reel Likes Inside’ feature in Instagram Reels will allow creators to see how many seconds viewers have liked a video. This data will be displayed as an interactive chart, explaining which parts of the video are getting the most attention. Along with this, information on likes, shares, comments and total interactions will also be available.
New Metric will Available in the Name of ‘Viewers’
Instagram is soon going to replace ‘Accounts Reached’ with a new ‘Viewers’ metric. This will show user engagement even better. This will categorize interactions based on content type, helping creators understand what kind of content is driving the most engagement.
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