The food delivery market is getting very competitive these days. Recently, ride-hailing app Rapido launched its own food delivery service called “Ownly”, which claims to charge zero commission from restaurants. Swiggy has also introduced a new feature called “Toing” for budget-friendly customers. On the other hand, according to Deepinder Goyal, founder of Zomato’s parent company Eternal, new competitors cannot survive for long on the strength of discounts alone, but real growth is possible only by improving the restaurant supply chain.
Flipkart Food Delivery
You can now order food on Flipkart. E-commerce giant Flipkart, which delivers smartphones, clothes and groceries to your doorstep, is now preparing to deliver hot food to you. Flipkart is going to launch its own food delivery service in the market soon. Flipkart’s move is expected to give a tough fight to Zomato and Swiggy at a time when competition is intensifying in the market for 10-minute deliveries. Meanwhile, Flipkart CEO Kalyan Krishnamurthy clarified that Flipkart enters only those areas where it can offer something new and a better experience to the customer.
In an interview with a media outlet, Flipkart Group CEO Kalyan Krishnamurthy said that the company will launch its food delivery service in the next few weeks. Initially, it will be started as a testing or pilot project in a few selected locations. It will be improved based on the feedback received from the customers and later it will be expanded to other cities on a larger scale.
How to Use Flipkart Food Delivery Service?
Customers can use this feature through a new dedicated app along with Flipkart’s main app. According to media reports, Flipkart’s service will be connected to the government’s ONDC (Open Network for Digital Commerce) network. This will give the company the convenience of a large network of restaurants and delivery partners at once.
Flipkart’s decision comes after the success of its quick-commerce service ‘Flipkart Minutes’. The company recently revealed that it has opened over 1,000 micro-fulfillment centers across 130 cities in less than two years.
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